Owner's Manual

"We have entered an age where the founder of a company is as well known as the company itself. Why? Because people are fascinated by people. They want to know who came up with the vision, what their plans are for the future, and most of all, what they stand for and where their talent comes from.

Having a personal brand has become a staple in the world of entrepreneurship. It is one of the biggest differentiators when it comes to building buzz around your company, attracting an audience, and even achieving business goals like raising a certain amount of money or acquiring distribution, for example. Because the truth is, people want to work with people they trust, people who have a certain level of public credibility.

Building a personal brand for yourself as an entrepreneur is the fastest and most effective path to the above."

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https://www.inc.com/brian-d-evans/7-mistakes-thought-leaders-make-when-building-their-personal-brand.html